8 Reasons why Digital Marketing is Critical for Your Business

The digital footprint is central to business growth and survival. Information can spread faster across the world on digital channels. The reach of digital marketing can transcend geographical boundaries. Digital Marketing has overtaken the traditional means of marketing in terms of growth and scale. Simply put, Digital Marketing is the marketing and promotion of products and services using digital mediums....

The Accelerated Growth of Digital Economy in Emerging Markets

Digital Economy represents a broad range of economic activities based on digital technologies. The economic activity is driven by online communication, connections, and transactions of millions of people and businesses around the world. The Internet and Mobile technologies provide the fundamental backbone of digital technology with the interconnectedness of people, businesses, and machines. The advancement in technologies like the Internet,...