When people need to find information online, they turn to a search engine. With the help of Google, the user searches any online content in the world. While there are trillions of web pages, Google uses a page rank algorithm to rank each site. Web pages need to be optimized to rank higher in Google search algorithms and appear on the first few pages of search results.
The organic search takes your business to great heights as your website is automatically searched by the search engine’s crawler, based on certain keywords. There are several ways to improve search rankings. SEO is one of the effective ways to improve online presence.
SEO stands for Search Engine Optimization that helps in improving the search ranking of the websites. SEO is one of the strategies of Digital Marketing. SEO has become crucial to raise brand awareness and drive massive organic traffic to your website.
Search Engine Optimization has been mystifying for the entrepreneurs and start-up founders. Founders may have a great idea about their products and services, but when it comes to scaling and promoting their businesses, they often struggle with it.
The founders looking to increase their online presence require to work on techniques to improve their search index rankings. SEO is one such technique that improves the searchability and visibility of web pages.
Types of SEO
SEO is a complex and ever-growing topic. The scope of Search Engine Optimization is huge. SEO can be broadly classified into three types: On-Page SEO, Off-Page(Off-Site) SEO, and Technical SEO.
On-page SEO is concerned with Keywords and Content optimization of your website. On-Page SEO determines what your site and pages are about. Example of on-page SEO is a content improvement, adding Focus keywords to your posts, doing keyword research, etc.
Off-page SEO is concerned with backlinks and content insights. Off-page determines how authoritative and popular your site is. The off-page technique is concerned with establishing relations with other websites. Monitoring backlinks, clicking on other blog posts, sharing your post on social media are a few examples of Off-page SEO.
Technical SEO refers to all SEO activities other than content optimization and link building. Technical SEO involves meeting search engine requirements to improve crawling. A simple example of technical SEO is increasing site speed, mobile-friendliness, site architecture(Pages Structure, HTTP/HTTPS, Breadcrumbs, URL structure), Internal Links, etc.
There are various ways to optimize the search engine ranking of your websites. Following are common practices you must follow to improve the visibility of your online contents:
SEO Tips and Techniques
1) Select your hosting carefully
Host providers affect the Search Engine Optimization and performance of your website. A bad host provider may have a range of issues like Server Downtime, Page load time, or Web Pages not being secure.
2) Select an SEO friendly theme
Selecting an SEO friendly theme makes it easy to optimize the website for search engines. There are many SEO friendly themes available you can choose from. The theme should be lightweight and responsive.
3) Submit your website to Google Search Console
The Google Search Console is the first step towards making your website known to Google and the world. When you submit your website as a property to Google search console, Google registers your website in the database. When you add new posts or pages to your site, the same gets indexed and appear in the search results.
4) Submit sitemap to Google
Sitemap is an XML file that lists all the web pages of your website. A sitemap helps search engines to find all the pages of your website and how they are organized. Google crawler read these files to crawl your website. Sitemap improves Search Engine Optimization by helping the search engine to find all the content on your website.
5) Simple Permalink Structure
Permalink structure is the URL style that may contain number, date, alphanumeric characters. Keeping the simple Permalink structure helps in improving the SEO for your website. The permalink structure with only alphabets is better than alphanumeric or numeric structure.
6) Use an SEO Plugin
SEO plugin helps your site with most of the SEO techniques and do the heavy lifting. Using an SEO plugin removes the burden of looking into each SEO technique manually. Many SEO plugins help in improving the SEO for your website. You can use Yoast SEO or RankMath SEO for your website that points to any SEO anomalies on your site.
7) Keyword Research
The whole idea of SEO depends on the keyword. While people turn to Google to search for something, they enter the keyword to look for information. Therefore, keyword research becomes an important aspect of SEO. Appropriate keywords help in the searchability of your site. You have to investigate the most popular keywords people use as search parameters, to increase the chances of people finding your site.
8) Develop keywords centric contents
Your content should include the important keywords that most people search via Google when looking for information. Use popular keywords in multiple places in your posts like Title, URL, Headings, etc.
9) Use cache to increase speed
Caching refers to temporary storage of most visite web pages to improve the load time of your website. There are many caching plugins such as Lightweight cache that helps improve the caching of your site.
10) Use Focus Keyword
Selecting a right focus keyword increases the chances of your website appearing in search engine results when people type a related search query. The focus keyword is the most important keyword or phrase that you target for users. The SEO plugin evaluates your title, URL, meta description, heading, links, images in page content for that keyword.
11) Remove broken links
Broken links are the links that no longer exist, and bring you a 404 error page. There are many reasons for the broken links, such as the web page has been deleted, removed, or changed. Plugins like “Broken Link Checker” helps in removing broken links from your site.
12) Write longer content
Writing longer content has several benefits. Long contents convey the message descriptively. Large content helps search engines to rank your website higher. The posts with up to 2000 words have a higher chance of appearing on the first page of search results.
13) Add Internal and External Links
Adding internal links to your webpage helps reduce the bounce rate. When a user visits your website, you would like to engage the user with other contents, hence internal links help in engaging and retaining the customers. Incorporating external links has many benefits, like establishing connections with other websites, creating supportive ecosystems in the web-wide world, etc. It’s a good idea to open the external link on a new tab considering the bounce rate.
14) Optimize posts
The posts should be authentic and engaging enough for the customers to visit the site again. Content is the key to attract customers. The essence of original content can’t be stressed enough. Nothing beats the authenticity of your content. Your authentic contents are your unique identity in the online world.
15) Responsive designs on your site
The responsive design helps users navigate to your website efficiently regardless of device type. The responsive design allows a site’s layout to change as the screen size changes on other devices. Since 90% of the user are using Mobile devices today, a site must be optimized to be mobile-friendly. The pages should be intuitive enough to respond to the changing screens.
16) Improve Title
Title is the first thing anybody notices about your post. The post title must be meaningful and consistent with the post contents. Including the target keyword in your title helps in improving the search ranking of the website.
17) Deactivate unused plugins
Keeping unused plugin increases your load time to your website. Nobody ever said they like the slow website. The slow loading website turns off most users. Deactivating the unused plugins makes your site lightweight and faster.
18) Improve your URLs
The URLs work best when they are short. Create a title URL between 60 to 70 characters. Including a target keyword in your URL and matching the title with URL are great strategies for optimizing search engines.
19) Use Header Tags
The header tags from H1 to H6 are helpful for Search Engine Optimization and increases the readability of your post. The H1 header tag should be used for the title of your post. Header tags from H2 to H6 can be used for sub-headings in your post. Incorporating the Focus keywords in the Header tags optimizes the search engine rankings.
20) Use Meta Description
Meta description is the text that appears underneath the Title in search results. The meta description is an HTML tag that describes what the page is about. Using Meta descriptions can help to drive CTR(click-through rate), traffic, and improve conversion rate.
21) SEO Audit
SEO Audit is done to check the health of your website and identifies its weakness. It determines how is your site performing on various parameters. Google updates the search ranking algorithm every year. What SEO technique works for your site today may not work after a year. SEO audit checks on parameters like google penalties, social media audit, etc.
22) Monitor your Backlinks
Monitoring your backlinks is critical for the content insights as to how your website is faring with your competitors. There are many backlinks monitoring tools that help you keep an eye on existing and new links linking to your site.
23) Make google crawl your website
The crawler is an application that indexes your website and gives it a search ranking. When you add a new post to your website, it gets automatically crawled by Google, but takes its own time. It is possible to suggest Google crawl your webpage by submitting the request to Google Search Console. Submit the URL of the post you’ve just published and click on FETCH. Further, click on Request Indexing, and your new URL will be indexed by Google.
24) Use Long-Tail Keywords
The long-tail keywords are search queries with longer word counts. For instance, “running shoe from Adidas” is an example of a long-tail keyword, whereas “running shoe” is an example of a short tail keyword. Researching on keywords and fining the long-tail keyword can be beneficial for Search Engine Optimization. The long search keywords or phrases are less competitive compared to short-tail keywords.
25) Correct Site architecture
A well-defined site structure is crucial for SEO. The site structure refers to the grouping or structuring of your site as per the content. Your website should be user friendly to navigate and find the contents easily. The correct site structure helps in Search Engine Optimization and higher ranking.
A good site structure also increases the chance of getting sitelinks in google search. Sitelinks are links shown below the description of your site in Google Search Results that point to other pages on your website. Site structure is a great way to highlight your search listing and increase your CTR(click-through rates). A good site structure provides great user experience and lowers bounce rate.
Organizations require to focus on Search Engine Optimization to get more traffic for their portals. There is a lot you need to do to stay on top of your SEO game. You can join some SEO blogs like Superstar SEO or SEO signal Lab to have a positive impact on your SEO knowledge.
While SEO is great to boost the search rankings of your website, the SEO alone without captivating content can not help you grow your business. What you offer on your website still matters to most customers.
Understand the fact that Your content is the key and the most important driver for your business. The SEO will bring customers to your website, but if your content doesn’t add value to customers, the will not likely return to your site.
Optimizing Search Engine Optimization is paramount to the success of your online business. The rightly done SEO for your site can bring more customers and sales leads to your business. Good SEO is about search engine tricks that need to be updated as and when the search ranking algorithm changes!!